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“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client said.

“That’s a lot of pressure on yourself,” I thought.

Who says you need to weave all your interests together in a way that makes sense to anyone else, except for yourself?

​(You can have the most complicated vision of your work, as long as it makes sense to you.)

What if being financially successful — and happy in your wor…

​“I’ll never be a good copywriter,” said the client. “How do I build my ideal audience and generate new clients if I can’t persuade them with good marketing copy?”

“Don’t try to persuade,” I said. “Simply talk about the transformation that people experience as they try your services.”

That is good marketing copy.

​Here are 7 ideas for you to describe the transformational power of your work. Use these ideas in your content, your website copy, and in conversations with your prospective c…

A client asked:

“I’m feeling overwhelmed by all the online offerings that are popping up everywhere, now that people are in self-isolation. This is putting me off wanting to offer online stuff too. Isn’t the market saturated? Any advice or encouragement?”

My thoughts:

Truthfully, for years there has been much more online content than people can consume, and more online offerings than people can attend. You could say that the market has already been “saturated”, well before this pandem…

A client said: “I don’t want to be labeled as [specific type of service] because I do so much more than that!”

The problem is, if people don’t pigeonhole you, they probably don’t remember you at all.

You’d rather be pigeonholed as something useful or interesting to them, and then as they consume your content or work, they will be delighted to discover that you do even more.

Let me explain.