"Ping!" Your Energy Signature To Attract Kindred Spirit Clients
Authentic Marketing is about Energy Signature
It's important to make sure your business activities feel meaningful for you to do... worthy of your precious life energy. For me, "marketing" is not worthy unless it's connected to the expression of my energy signature...Posted by George Kao, Authentic Business Coach on Friday, February 16, 2024
Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give i…
Your Content (and Ads) are an Important Ministry
Your Content (and Ads) are a Ministry
Many people are unable to be consistent in creating content because they don't understand the power of creating for their personal growth and service to humanity...Posted by George Kao, Authentic Business Coach on Friday, January 5, 2024
No one in history has had your exact life experiences.
No one has had the blend of challenges you’ve experienced… nor resolved them in your specific way.
No one has your unique voice, personality and style, nor…
Recap of My 2023 Best Content, Courses, Lessons Learned
Here's a recap of my 2023 best content, courses, my personal lessons learned...Posted by George Kao, Authentic Business Coach on Friday, December 15, 2023
In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…
Here are the links mentioned:
Authentic email marketing – Why I don’t recommend “lead magnets”
A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.
Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building.
The real problem? It doesn’t even work that well.
I built a 10,000-person email list by using a lead magnet of a “free” webinar.
I put “free” in quotes, because your attention is valuable …
To get attention authentically, care more than others do...
To get attention authentically, demonstrate your care...
In marketing it is assumed that the goal, the daily effort, is to get more views, more followers, more sales.... always wanting other people to do more of what we want them to do. Conventional marketing is very self-centered. “If I don’t strive to get my share of attention, I won’t be able to survive!” The result is the proliferation of questionable marketing strategies and pushy sales tactics, that aim to “grab” audience attention …