Build a business that feels good and works well
I help coaches, healers, consultants and course creators who are good at their work but uneasy about marketing. I teach authentic marketing, joyful productivity and a healthy relationship with money, and most of it is free.
Who I help
You’re good at what you do. Marketing is the part that feels uncomfortable, or you’ve been putting in steady effort and the business still doesn’t seem to move.
Since 2009 I’ve coached heart-centered business owners toward a way of growing that fits their values: meaningful work, genuine connection, sustainable growth and joyful productivity.
Don’t niche yourself. Niche your offers.
There’s common advice in my industry to niche down tightly and target only clients who can easily afford premium services. It’s never sat right in my heart, so I keep my work open to everyone who is called to it, whatever their budget.
What I mean by authentic business
A way of creating and growing a business that aligns sustainable success with joyful productivity and genuine connection. It rests on four things.
- ✓Meaningful work. Your products or services resonate deeply with you and your values.
- ✓Genuine connection. Marketing that feels like nurturing real relationships while you serve your audience and collaborators.
- ✓Sustainable growth. Reaching your reasonable financial goals, free from hype and unrealistic expectations.
- ✓Joyful productivity. Working from joyful flow rather than stressful hustle: finding your rhythm instead of burning out.
How to benefit from my work, whatever your budget
With automation and inflation putting real pressure on so many people, I want my work to be a resource for anyone who is called to it.
Hundreds of free articles
Start with my best on Authentic Marketing, Joyful Productivity and Healthy Money, or see where my teaching differs from standard business advice.
A free AI that has read my work
I’ve trained an AI on my 300+ articles and 2,000+ YouTube videos. Ask it about your own situation, any time.
A free monthly Q&A call
Once a month I host a live call where you can bring any business question. It runs at two times, so more time zones can join.
Self-paced courses
Step-by-step courses on the key topics of a sustainable business, from planning to marketing to money. Not sure which one? The course finder asks three questions.
Private coaching
Focused one-to-one help with your business, when you’d like someone alongside you.
My newsletter
Everything new each week, or only the very best once a month. You choose.
Try my courses for free
Two free webinars give you a real taste of how I teach.
The 7 myths keeping soulpreneurs stuck
From Joyful Productivity: the productivity myths that do the most damage, like “freedom means no plan” or “I must feel inspired first,” and the gentler truths that replace them.
You’ll also try my 5-minute Most Important Task ritual, with a Spirit Word and an energy reboot.
Intro to Authentic Business Planning
See the 5 levels of authentic business growth, and where you are right now (not where you “should” be).
Then the 7 core practices, matched to your level, so you don’t have to do everything at once.
What clients say
More stories on the testimonials page.
“Many coaches only talk about being authentic -- George Kao is truly an example of that! His approach is so different. I’ve been following his work for some time now, and I’m deeply convinced of the quality he offers and delivers through his courses and content. I don’t know any other marketer with such high values, living them authentically himself.”
“George is fantastic at giving gentle reminders and helpful tips to clear your way through the chaos of noisy marketing and find your way back home. I love his work!”
“With George I’m able to rest and breathe while creating and building my business to updated 2.0 level. - That is more than any business coach has ever been able to offer me before. I highly recommend George to business owners - also wanna-be ones - for clarity and support beyond all expectations.”
Hi, I’m George
I’m a business coach who teaches from beside you, not from above. I’d rather charge less and serve more than charge “what I’m worth” and serve fewer.
My wife and I live modestly in Mexico, which keeps my prices low. Most of what I teach is free, whatever your budget.
Questions people ask about my work
“Who is George Kao?”
I’m a business coach. Since 2009 I’ve helped soulpreneurs (coaches, healers, consultants and course creators) market with integrity, work with joyful productivity and build a healthy relationship with money.
“Is your content free?”
Most of it, yes: hundreds of articles, 2,000+ YouTube videos, a free AI trained on my work and a free monthly Q&A call. My self-paced courses are paid.
“Which course should I start with?”
Take the three-question course finder, or browse all my courses.
“How can I work with you directly?”
Bring your questions to the free monthly Q&A call, or read about private coaching. For anything else, see how to reach me.
Not sure where to start?
Answer three short questions, and the course finder points you to the course that fits where your business is now.