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Timing Matters Far Less Than Product-Market Fit…
Timing Matters Far Less Than Product-Market Fit…After launching more than 100 things (courses, coaching, group programs, etc.) I've learned this counterintuitive truth -- timing doesn't really matter. It surprised me too. You can launch any time of the year, month, week, and it will make little difference if you don't have product-market fit. Not timing. What makes a much bigger difference in sales is the right Topic, Person (that you're addressing), and Format... and those insights are …
Why I Stopped Giving It All Away -- The Best Things In Life Aren’t Free
I tried giving away my courses for free. Here's what happened...Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This experience, coupled with the disappointing experiment in using Patreon, gradu…
Don't niche yourself. DO niche your offers.
Don't niche yourself. DO niche your offers.A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche. Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity. Here's my advice: Don't niche yourself. DO niche your offers.
Posted by George Kao, Authentic Business Coach on Friday, July 14, 2023
A lot of us heart-based solopreneurs rebel ag…
Venn Diagram for Authentic Business
In trying to understand your purposeful work, you may have encountered various kinds of complex venn diagrams to express the idea of Ikigai.
Well, here's my version of it... a venn diagram for Authentic Business:
The circle on the right represents your passions, which can be...
- Topics you love to talk about …
Stuck on defining your niche? Build an audience first.
When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”
Maybe you’re trying to get clarity too early in your business.
You’re under the illusion that you have to get everything figured out before you can really start to grow your business.
Here’s the typical reasoning:
Define Niche ➜ Create Content & Offerings ➜ Get Clients
In my experience of coaching many so…