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​Authentic Business Success: Prioritize Your Inner Life

“Tell me about your goals.”

“Well, I want a business beyond my wildest dreams. Doesn’t everyone?!”

In her voice, there’s a slight tinge of desperation… an unspoken, “I refuse to be happy until I arrive.”

I had that same type of energy when I started my business in 2009. Easily influenced by my business mentors, I became uber-focused on external success. Becoming a millionaire, building a guru online presence, etc. 

Eventually, I burned out. I came to realize that prioritizing the externals…

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Authentic Business Values


 

I am launching my group program for next year (Authentic Business MasterHeart), for solopreneurs who resonate with a certain values set.

I’m happy to share these values publicly, with the hope that it inspires growth for all business owners.

As you read each point below, take a moment to reflect on how it aligns with your own values. I’d love any comments, questions, and even suggestions.

Authentic Business Community Values

  1. Our business is not just a w…

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Recover from Entrepreneurial Failure: BREATHE.


I’ve been full-time as a solopreneur since 2009. I’ve launched many services, programs, and events. Some of them have been busts, getting few to no enrollments. 

My first reactions to those experiences had been discouragement and slight depression. Many times I’ve been tempted to quit.

Some might be surprised that a business/marketing “expert” like me would still experience failures anymore. 

Actually, the most experienced professionals …

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“All the successful people do it this way.”

Recently I’ve spoken to several who have spent around $50,000 USD on business/marketing coaching or trainings… and often because they didn't realize those marketers are selling to their trauma.

Sadly, much of the persuasion psychology being used (and taught) in marketing – the stoking of fear, uncertainty, doubt (FUD) – “works” on people with traumatic backgrounds… 

I’m not an expert in trauma and its healing, but some of you are. I welcome your comments below – if you want to share your ins…

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“Do what you love” …vs… “Offer what they want” – Passion vs. Compassion in an Authentic Business


 This is a common idea among solopreneurs: 

“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”

Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.  

Or instead of finding and reaching…

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