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You might be posting on social media about your business, or emailing your friends, and still… few people respond back with enthusiastic support. What’s going on?

Before I share some advice in this article that can generally apply to the variety of people reading this, I should mention that I …

The next time an expert tells you that a marketing or conversion tactic “works”... ask this question: 

“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”

Years ago, I used to care only about the small percentage of my audience who converted. I was all about the sale, about getting the transaction. What about the remainder of the audience? I thought of them as “illusory clie…

So many of my clients have recommended The Prosperous Coach book by Steve Chandler and Rich Litvin. I’ve tried reading the book several times and couldn’t get through it, because of deep disagreements with the fundamental strategy the book espouses.

I feel like this book/movement has hoodwinked a lot of coaches. I don’t think the authors are bad people. I’m sure they have helped many people via their programs. (I’ve heard great things ab…

I’ve noticed that many service providers who consider themselves “spiritual” often toss their spirituality out the window when it comes to marketing.

For example, when they’re taught to use a sales/conversion funnel, they feel like they “have to” use it, even though it feels contrived and manipulative to them.

I say there’s no need for a sales funnel.

Holistic practitioners know that deep change is a long-term process, and yet in their business, they sometimes try to force short-term result…