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Why Soulpreneurs Struggle to Make a Living (...and What Actually Works)
You’re talented. You’re passionate. You care deeply about the people you serve. Yet, if somehow the income isn’t flowing, this blog post is for you. You’re not alone. Many soulpreneurs are facing this struggle.
The challenges aren’t merely personal… they’re systemic, cultural, and economic. To navigate them wisely, we must understand and accept these forces. Then we can explore what actually works...
Part 1: Why It’s So Hard
As a soulpreneur, the work you wish to charge for, was fr…
Tiny Audience, Great Business: Why Less Can Be Better for Soulpreneurs
Let me tell you a secret: You don’t need a large audience to create a thriving, fulfilling business on your own terms.
I learned this the hard way. Within the first three years of my business, I grew my email list to more than 10,000 subscribers. What’s so bad about that? A big email list brings its own headaches: a flood of requests for my free time, pressure to promote others, and inquiries from a lot more non-aligned clients.
Eventually, I removed most of the subscribers from my list, keepi…
Client or Friend? Where do you draw the line?
I’ve worked with hundreds of clients since 2009, and naturally, I’ve had to reflect on this question:
How close is too close?
How intimate should we allow our clients to be with us? At what point is it wise to set boundaries?
As a soulpreneur, a heart-based service provider, you care deeply for your clients. Real connection is part of the magic. Yet we must also protect our own energy, and the integrity of our work.
I look forward to your thoughts about this. Here are some ways I’ve navi…
Create only for your future true fans.
you must create better content.
To create better content,
you need a lot more practice creating and publishing.
To get more practice publishing,
you must get over the fear of your audience’s judgment…
Dedicate yourself to the practice of creating and publishing.
Detach from whether (and how) your audience engages or not.
When you are hesitant to publish content, is there any judgmental voice or face in your mind?
Don’t make your content for that person.
Or…
Don’t be afraid to lose people -- create your most authentic content
Gary Vaynerchuk curses a lot in his videos. Turns off a lot of people. I used to dislike him a lot. But he kept showing up on social media so I eventually started watching to see what the hype was all about. Then I became a big fan.
Seth Godin, who has written thousands of blog posts, never includes any images. He even has typos sometimes. I’ve humbly emailed suggestions and he’s very open about making corrections. He probably loses a lot of potential readers. I ignored Seth for a long time, bu…