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When you’re still aiming to get your first 50 (or 100) clients, maybe all you need is a one-page website. Truly.

Most of your clients are going to come from word-of-mouth anyway. So why are you working so hard to build a fancy website that takes you more than a few hours to do?

Let me share with you an example of a one-page website that I just came across…

https://www.siobhangannon.com

If by the time you’re reading this, she’s made it fancier, I’ve made a video showing you her on…

Have you ever felt stuck trying to answer big questions such as…

• “What is my niche?”
• “Who is my ideal client?”
• “What’s my marketing message?”
• “What’s my Calling in life?!”

These questions carry a finality that can overwhelm us… it’s like once you answer it, you lose your flexibility.

“The decision would affect so many little things!”

“Therefore I can’t move forward until I’ve figured it all out!”

​It’s no wonder that many of us procrastinate on growing our business. These b…

​Which of your content should be free versus paid?

This is an important question which I will address in the second half of this post.

​First, we need to talk about whether content should have a fee attached. For example: online courses.

I used to promote the idea that all content should be free because it would (1) help humanity progress faster, (2) help you attract your ideal audience, and (3) make you more creative by easing the pressure in creating your perfect content.

A few ye…

If there’s a service provider that you respect, and you’d like to give them a gift (without having to spend money) consider doing the following:

Gently and kindly let them know why you are not signing up for their program, service, or product. You read that right. Give them the incredibly helpful gift of feedback.

This kind of message can really improve their marketing, and help them make decisions about what product or service they provide.

​Let’s talk about this valuable exercise, fr…

​A common mistake that I see from aspiring content creators. Maybe you have done this too:
​
You have an idea that inspires you… so you think that it must also excite other people, too. Understandable!

Therefore you put lots of time (and maybe money) into packaging that idea into a book… or course… or you create an amazing video after a lot of hard work.

You share it with the world.

What usually happens?

Far less response than you hoped for…

You just fell for a core human bias — to…