Blog
Break the pattern of delay. Stop "preparing"...
A common thought-pattern that prevents a lot of people from making progress in their business:
Before I... [take the next real step in my business]
…I need to first do [some preparatory action that takes a lot of time]
…so that I'll feel more ready/confident to move forward.
This is a dangerous train of thought because "preparation" always sounds logical... until you wake up to the fact that you have already been preparing for …
To help you clarify your offers -- The CORE Program
I'm launching a new coaching program to support you in clarifying the most resonant service or product that you can offer to your audience.
You’ll gain confidence in brainstorming and then narrowing down what you would enjoy offering, that will likely be also financially successful.
You’ll learn to explain what you offer in a clear way.
Watch me explain the 8 steps of the CORE program in the video above.
I'm facilitating this program live only once every 2 years.
The next round star…
Hold lightly to your professional title and description
I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work.
Here’s the secret:
It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business.
You don’t need a perfect title or short description to start getting cli…
Niche mates, not competitors.
How do you feel about the word “competition”? For us self-employed people, that word can create anxiety and resistance. Being “competitive” tends to make human beings less cooperative.
Instead, I recommend using the term “niche mates” — other worthy human beings who occupy the same industry niche as us.
They, too, have families to feed, and dreams they hope to achieve. And, similar to us, they also have hidden suffering in their life that, if we only knew, would inspire our deep compas…
Why I don't promise results -- yet have plenty of clients
She was surprised:
"How do you get clients without promising results?"
Other business coaches had promised her piles of cash. When their methods didn't deliver the kind of business results they sold, she blamed herself... "It's not the coach... It's my own fault."
I used to promise results, too. Isn’t that the only way to get clients?
After years of marketing experience, I’ve learned that sustainable trust is based on honesty and caring, not hype.
What I now promise to my clients…
What I now promise to my clients…