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To Improve Your Marketing, Get Clearer About Your Ideal Clients
Would you like your marketing to be more effective?
Focus on who you are marketing to.
For example, when you buy Facebook ads, they encourage you to be specific about which age group, which gender, and what specific interests they have.
A man in his 30's has very different life challenges and considerations than a woman in her 60's... and each needs to see a different marketing message.
Do you believe that your service can help many different types of people? If so, are you trying to ma…
Focus on who you are marketing to.
For example, when you buy Facebook ads, they encourage you to be specific about which age group, which gender, and what specific interests they have.
A man in his 30's has very different life challenges and considerations than a woman in her 60's... and each needs to see a different marketing message.
Do you believe that your service can help many different types of people? If so, are you trying to ma…
How To Describe What You Do
In this post I'll share an "elevator speech formula" (that you can customize) for how to describe the work that you do.
When you practice concisely describing your work, your business self-identity becomes clearer and stronger. Several things happen as a result:
Your marketing becomes more resonant.
When serving clients, you feel more powerfully You.
You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"
To come up with your "elevator formula",…
When you practice concisely describing your work, your business self-identity becomes clearer and stronger. Several things happen as a result:
Your marketing becomes more resonant.
When serving clients, you feel more powerfully You.
You know how to quickly answer -- in an interesting way -- when someone asks "So, what do you do?"
To come up with your "elevator formula",…
A Simple, Generous Business/Livelihood Model
If you'd like to experience more freedom and creativity in your life, keep your business model simple.
What I share in this post is a generous and simple business model -- so simple that some people wouldn't call it a "business model"... perhaps a "simple livelihood model" is a better phrase.
This encompasses my 8 years of experience with a variety of monetization models, including...
What I share in this post is a generous and simple business model -- so simple that some people wouldn't call it a "business model"... perhaps a "simple livelihood model" is a better phrase.
This encompasses my 8 years of experience with a variety of monetization models, including...
- selling online courses
- enrolling people into monthly-membership sites
- earning substantial in…
7 Ways to Earn a Living from Your Experience, Wisdom, Expertise
Take a moment. Consider the vast and deep experience you've gained in your life -- through your work, your research, your studies, and how you have transformed yourself, and helped other people.
Chances are good that, by applying smart strategies, you can turn that into a full-time living, from home or wherever you have internet access.
I'm writing from the perspective of my own experience. For the past 7 years, I've earned a full-time income, as a solopreneur, by teaching/coachin…
Chances are good that, by applying smart strategies, you can turn that into a full-time living, from home or wherever you have internet access.
I'm writing from the perspective of my own experience. For the past 7 years, I've earned a full-time income, as a solopreneur, by teaching/coachin…
How To Know If People Will Buy Your Services (Test Narrow Niches)
Here's my recommended path to discovering your ideal niche...
Exploration ==> Testing ==> Mastery
During the exploration stage, I recommend doing 2 things:
Exploration ==> Testing ==> Mastery
During the exploration stage, I recommend doing 2 things:
- Journaling the intersection between what you love and what others love to buy.
- Then, it's productive to have as many niche interviews as possible (conversations with potential ideal clients) to discover for yourself what people are spending their money on, that is related to what you might want to offer. It will naturally build…