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Uninspired, but Willing.


​I share this “secret” with many creators -- I don’t feel inspired until I’ve already started creating... as short as 5 minutes, upwards of 45 minutes.


I often feel uninspired. But I am willing to try.

It’s how I start my work most of the time. This very piece you’re reading started with an uninspired mood.

Working conditions don’t seem ideal to me, most of the time:
I’m either not feeling like doing what my schedule says… 

Or there’s construction or other noise going on…  

Or I’m…

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On a Regular Basis, Repost Your Old Best Content


​"I love that song... I hope they’ll play it at the next concert!" --a fan of any band. 


The same is true for your content and your audience. 

Not only should you not be afraid to repeat yourself, you should consider doing it regularly. 
Have a consistent rhythm of reposting your popular articles, videos, or podcast episodes. Feel free to repeat the same ideas you’ve said before, whether in the same way or in a different way.

This may give you some relief that you don’t have to cons…

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Practice publishing your raw ideas in obscurity


​Years ago I went to a Robin Williams’ comedy event called "Raw" where he was testing out new material.


As a big fan of his movies -- I was very surprised that, at the event, most of the jokes he told were terrible. I had no idea that he was so un-funny :)

But this is how many comedians do it. I've heard that Chris Rock does this too. And so did Richard Pryor. These are called “work in progress” gigs.
They test out new material in front of smaller live audiences (free or discounted r…

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Separate Your Content Production from Your Research Time


​One up of the hangups a lot of us have — especially if we care about accuracy or fear being judged — is to 
not post content because we haven’t yet done enough research.
This is a trap, because for any topic, there will always be more research to do. It’s endless.

How then do we create content consistently, while respecting the need to do research?
My main recommendation for you is to be clear about separating your content production time from your research time.

Content production i…

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Free vs. Premium Content


​Which of your content should be free versus paid?

This is an important question which I will address in the second half of this post.


​First, we need to talk about whether content should have a fee attached. For example: online courses.
I used to promote the idea that all content should be free because it would (1) help humanity progress faster, (2) help you attract your ideal audience, and (3) make you more creative by easing the pressure in creating your perfect content.

A few ye…

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