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Separate your Content from your Selling
Separate Your Content from Your SellingMany of us heart-based entrepreneurs feel conflicted about having to "market" ourselves... so we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something… I used to do that (it’s what’s taught out there in marketing circles), and I always felt a conflict in my conscience. Eventually, I began to be careful…
Create Your Content for 1 Caring Person
Create Your Content for One Caring PersonMany blocks to creating content can be dissolved with one shift: Make your content for just one person at a time. Don't write for "the world". Don't make videos for "your audience." For many of us, the one-to-many approach can cause performance anxiety, which blocks authentic creativity and showing up consistently. Imagine instead that you are talking to just one person… someone you feel really comfortable talking to, someone who loves your ideas.…
Visibility Hangover: Normalizing Authentic Self-Expression Via Public Content
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If you’ve ever built up the courage to actually publish your videos, you’re familiar with the feeling of absolute mortification… the fear and discomfort that comes immediately after the pressing publish.
“Oh my God, this thing is out there, and I don’t look as good as I thought I looked… or sound as good… or seem as smart…” or any other judgment you put on yourself.
We might call this a “visi…
How often must you post, to become a successful creator?
How often should you post, to build up true fans?A reader noticed my active social media following and asked me: "How often to post, to build a following like yours? How to stand out in a crowded marketplace?" I give an answer in this video that will work, no matter how the algorithm changes...
Posted by George Kao, Authentic Business Coach on Friday, May 12, 2023
A reader noticed my active social media following and asked me:
"How often to post, to build a following like yours? H…