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​To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.
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Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.

​Care

How do we get our audience to care about our content?
By showing that we care about them.

How do we do this?
By getting to know them more deeply, and thus, actually caring!

In the first couple of years of my audience-building, I did an audienc…

​“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
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What is strategy anyway?

“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own ben…

​This principle has been essential to my success.

How do I make great content? 
By making more content, and observing what spreads.

How do I improve my skills?
By working with more clients, and noticing who grows the most.

True learning comes from action — we build muscles by doing things, not just reading about them.

It takes quantity of action to develop quality of results.

Yet, if you feel you’re not taking enough action, self-compassion is needed.

Remind yourself that action c…

​“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.

Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic.  I'll address each one in this post.

It’s Not You. It’s Them.

It makes a big difference whether the right people are seeing your content. If you’re talking to the wrong audience, it doesn’t matter how skillful a communicator you ar…

​See if you can relate:

“When I am delivering a webinar, workshop or talking with clients, I show up with warmth, presence and the intelligence, even wisdom, that the situation requires… but when I am creating new content on my own — blog posts, videos, or even a course — it’s as if I don’t know anything anymore. What shall I do next? What can I say? Will they like it? …and other doubts appear.”

An audience member sent this question to me, but I bet many of you can relate to this.

​I t…