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​You don’t have to be a great writer.

You don’t have to make amazing videos.

To stand out in a saturated online space, what is most needed is to care more than others are willing to care.

Care enough to show up consistently.

​Care enough to risk embarrassment or criticism.

This is what most people do: stay quiet, produce little to no content, be invisible online, give into their fear more than their love. This is the bottom line:

Love more, and you will stand out.

Love the people…

(Originally written March 2018, updated January 2020.)

Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.

I tested these two situations for six months each:

(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.

(2) Posting on Medium first, then copying to my own blog a week later.

​The second method — posting to Medium first — always wins SEO for the keywords in the a…

If you look at the posts on my Facebook Business Page (my social media platform of choice) you’ll notice that I basically post two things:

1. Text-only writings, without images or links.
2. Videos.

In this post I’ll focus why I don’t add images to my writings on my FB business pages.

Note -- this doesn’t apply to artists, photographers, sellers of physical products, or those whose business is very image-oriented. This does apply to anyone whose …

​To grow your audience, you need to create better content.

To create better content, you need to practice creating more content.

To create more content, you need to get over the fear of your audience.

​When you are feeling afraid to publish content, whose judgmental voice or face are you thinking of?

Don’t make your content for that person or group. Make it only with your true fans in mind — they love you no matter what.

Think ab…

​“I love the idea of free content. Do you have any suggestions for getting past the block of making my first video? Feel like I have so much material to share that I don’t know where to start…” — a reader.

For a long time, this kept me from making content as well.

Eventually, what liberated me was an inner question that wouldn’t let me go:

"What if I had only 6 months left to live?"

If that were true, then I have an urgency to say everything I can, no…