Blog
The fear of judgment that keeps you from publishing content
One of the biggest hindrances to creating content consistently? The fear of judgment. Can you relate?
What if I get one (or more!) of the facts wrong? What if there are typos or grammatical errors? What if later I realize that my ideas were wrong? What if people think I’m uninformed or stupid? What if I unknowingly say something offensive?
These are judgments inside your own head. You probably know this as well as I do: our own self-judgments are usually much harsher than our audience’s.
You…
What if I get one (or more!) of the facts wrong? What if there are typos or grammatical errors? What if later I realize that my ideas were wrong? What if people think I’m uninformed or stupid? What if I unknowingly say something offensive?
These are judgments inside your own head. You probably know this as well as I do: our own self-judgments are usually much harsher than our audience’s.
You…
How I Easily Create Social Media Images
When it comes to social media, I recommend text and video (rather than images) whenever possible -- because with text (example) and video (example), you’re reaching people who will resonate with your message, rather than just followers who like your pretty pictures and might not even be reading your messages.
However, this is different on Instagram and Twitter, where you can’t communicate a long message or video (except for IGTV), and therefore, images with a short message are the next best thi…
However, this is different on Instagram and Twitter, where you can’t communicate a long message or video (except for IGTV), and therefore, images with a short message are the next best thi…
Getting Started with Content Creation -- Aim for Consistency and Authenticity before Relevance
A reader asked about my process of writing blog posts and making videos:
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm goin…
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm goin…
Why I don't recommend automated posting on Social Media
Should you use a tool that automates your social media, such as Buffer, Hootsuite, etc?
I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook.
Here's why:
I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook.
Here's why:
Algorithms Don't Like It
I've noticed that Facebook decreases the visibility of posts that use automated software such as Buffer, Hootsuite, PostPlanner, RecurPost, MeetEdgar, etc.
Why might that be? It se…
I've noticed that Facebook decreases the visibility of posts that use automated software such as Buffer, Hootsuite, PostPlanner, RecurPost, MeetEdgar, etc.
Why might that be? It se…
Just Create - No Perfection Allowed.
I’m 3 months into building a brand new audience (secret project).
This is helping me relate better to those of you in the same situation.
If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience
Month 2 -- Overcoming Procrastination in My New Venture
In month 3, here is what I’m learning now:
This is helping me relate better to those of you in the same situation.
If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience
Month 2 -- Overcoming Procrastination in My New Venture
In month 3, here is what I’m learning now:
1. Don’t worry about the offerings yet. Focus on audience building first.
I’m starting to dream about what I could offer my budding audience. It might be a…
I’m starting to dream about what I could offer my budding audience. It might be a…