Blog
7 Success Factors for Authentic Content Marketing
To reach more people and make a deeper impact with your message, and ultimately grow your business, work on getting better at the following 7 factors.
Look at it as an audit of your content marketing process, and make time to gradually improve in each of these areas.
Care
Without the attention of your audience, you’re just talking to yourself.
With their attention and care (which you earn by caring enough for them) you fulfill the mission of your business by serving them well.
The core task of caring…
The Tao of Content Productivity
Photo by Nik Shuliahin on Unsplash
I’m writing this on the day that my 3rd book is being launched.
Some people wonder how I can get so much done, especially content, when I’m a 1-person team (haven’t had a virtual assistant for more than 6 months.)
In this post I'll explain the key factors to my productivity.
Here’s what I have on my plate:
- I run a 40-client Group Coaching program — 2 calls per week, and an active online group.
- 18 One-to-One Clients — Most meet with me once …
Call out the bad practices in your industry
Are there practices or advice within your industry that you disagree with?
Every industry, every field of expertise, has practices and ideas that aren't helpful, and can even be harmful.
When you bring to light such less-than-effective practices, solutions, advice, conventional wisdom -- without mentioning/demonizing any particular company or individuals -- you will bring relief and validation to those who have been harmed by such practices.
And, you'll help to prevent additional harm (or wa…
Every industry, every field of expertise, has practices and ideas that aren't helpful, and can even be harmful.
When you bring to light such less-than-effective practices, solutions, advice, conventional wisdom -- without mentioning/demonizing any particular company or individuals -- you will bring relief and validation to those who have been harmed by such practices.
And, you'll help to prevent additional harm (or wa…
My Schedule of Content Creation
I’ve been creating 3 videos and 3 blog posts each week... approx 150 videos, 150 blog posts per year since 2015.
(The vast majority of my blog posts are located in the “description” field of the hundreds of videos. I've only placed some of the best ones here on my website blog.)
A reader asked about my schedule for creating content. I’ll share it here in detail...
(The vast majority of my blog posts are located in the “description” field of the hundreds of videos. I've only placed some of the best ones here on my website blog.)
A reader asked about my schedule for creating content. I’ll share it here in detail...
More importantly, I’ll share the principles behind my schedule so that you can create your own ideal rhythm of content.
Idea Capture
I…
Idea Capture
I…
Content Creation & Distribution
Content is important to begin the process of discovering your calling.
Creating and growing your own authentic business requires that you discover your authentic voice through content. Then, sharing your content draws your ideal audience to you.
Here are the 4 parts:
(Click each title to access the module.)
1: Clarify the purpose of your content, and the formats you'll be using to share your message.
2: By experimenting with various methods, you will discover your natural way of creatin…