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Instead of selling, work on understanding and helping.
Have you ever heard that “sales is a numbers game”? According to that idea, you just have to “pitch” your services to a lot of people, and some of them will become your clients.
Many sales trainers teach this: “Every no means you are closer to a YES!”
If you’ve actually tried this, you know that it’s brutal...
To most of us heart-based people, trying to “sell” a lot feels intimidating. We feel that it’s an inauthentic way of connecting with others.
What if there was an alternati…
How to get more clients ASAP? Business networking with people who already trust you.
Image by @matthewhenry on unsplash
Your own network, even your friends, often forget what it is you do.
Or if they remember, it's too rarely… and not when they happen to be talking to someone who could be an ideal client of yours. They’re not thinking of you, which is when you want them to be thinking of you!
If you aren't keeping in touch with your network, how will they remember to refer new clients to you?
Or if they remember, it's too rarely… and not when they happen to be talking to someone who could be an ideal client of yours. They’re not thinking of you, which is when you want them to be thinking of you!
If you aren't keeping in touch with your network, how will they remember to refer new clients to you?
Of the many service providers I have personally coached, I can count on …
Get new clients by using the "barn-raising" strategy
“A barn raising is a collective community action in which a barn for one of the members is built collectively by the community.” -- wikipedia entry for barn raising
...in other words, public goal-setting and recruiting your network to help you reach a specific goal.
Of course, this is frequently done with fundraising, but why not also use it to get your next batch of clients?
I’m not sure, but I may have heard this idea from Tad Hargrave and/or Mark Silver, both of whom I highly r…
Conversion Rates? Authentic solopreneurs don’t have to worry about it.
There’s so much talk in marketing about increasing "conversion rates” -- which may mean how many webpage visitors buy your product, or how many opt into your email list.
The marketer is making the visitor take action, often through persuasion psychology. Increasing your persuasion and hypnotic marketing is supposed to increase your conversion rates.
Yet, none of us heart-based entrepreneurs like to focus on these manipulative actions. Thankfully, we don’t need to worry about it, to get…
Drop the need to “overcome objections” in your marketing.
One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them.
Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering?
You do have…