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Use Authentic Deadlines in Your Marketing
An essential tactic many solopreneurs (maybe you) are missing is to use deadlines in their marketing. Do you clearly announce a reasonable expiration time/date when you are selling something or enrolling people into a program?
While I don’t recommend the use of FOMO in marketing, I advocate for using authentic deadlines.
Let me explain the reasons for deadlines and what kinds I would consider to be honest and reasonable...
Why Deadlines?
- Because the world runs on a consistent r…
Make “selling” unnecessary.
Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneur Paul Hawken
These 4 words have defined my career since.
It applies to marketing too — aim to only sell to prospective clients who are already eager to work with you. Then there’s no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.
Imagine never having to overcome objections… do multiple follow-ups… use compelling incen…
7 reasons that people buy (build these into your offerings)
To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.
We are usually only taught 1 thing:
Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.
We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!
Thankfully,…
We are usually only taught 1 thing:
Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.
We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!
Thankfully,…
Your outreach is not a bother. It is a blessing.
As one of my readers, you are probably a giver. You are used to giving support to others, but not accustomed to reaching out when you have a product or service.
If you feel shy about this, know that it is normal. It’s not your natural style to ask people for help, so neither is it comfortable for you to contact your network about your offerings.
See if this reframe is helpful to you:
You aren’t asking them for a favor.
You are giving them the chance to receive help for their needs -- if they are an…
If you feel shy about this, know that it is normal. It’s not your natural style to ask people for help, so neither is it comfortable for you to contact your network about your offerings.
See if this reframe is helpful to you:
You aren’t asking them for a favor.
You are giving them the chance to receive help for their needs -- if they are an…
How To Get Clients as an Authentic Business
Coaches, Healers, and Mentors, here’s a marketing framework to help you fill your practice.
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.
This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.
How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important piece…
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.
This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.
How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important piece…