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Are you bothering people with your content?
Do you ever feel like you’re bothering people, when you create/share content?
A participant in one of my workshops wrote:
“Consistency of communication is my goal. To hold myself more accountable to this and get over the problem I have with feeling that I am bothering people by sending them content via email or other means, even if they have signed up for my list!!"
You have an audience because they want to hear from you:
- Your Facebook friends are interested in your opinions (bel…
"Why isn't my audience buying?"
I used to believe in the conventional marketing idea that if the audience isn’t buying, it’s because they haven’t seen your offer enough times.
The rule of 7 is that a prospective buyer needs to see your marketing message at least 7 times before they truly decide whether to buy.
From my decade of marketing experience — especially the past 5 years of consistent rhythm of offers — I haven’t found this idea to be true...
Most buyers see my offer 1–3 times before signing up, if they s…
What to do if your content isn't turning into income...
If you’ve been consistent with publishing content, yet your audience isn’t buying from you, this post is for you…
A reader wrote to me:
“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily, as well as creating videos. I would do this work regardless, and want to develop trust with my audience. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?”
First of…
Use Authentic Deadlines in Your Marketing
An essential tactic many solopreneurs (maybe you) are missing is to use deadlines in their marketing. Do you clearly announce a reasonable expiration time/date when you are selling something or enrolling people into a program?
While I don’t recommend the use of FOMO in marketing, I advocate for using authentic deadlines.
Let me explain the reasons for deadlines and what kinds I would consider to be honest and reasonable...
Why Deadlines?
- Because the world runs on a consistent r…
Make “selling” unnecessary.
Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneur Paul Hawken
These 4 words have defined my career since.
It applies to marketing too — aim to only sell to prospective clients who are already eager to work with you. Then there’s no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.
Imagine never having to overcome objections… do multiple follow-ups… use compelling incen…