Blog
FTApr Webinar Strategy: A Simple, Soulful Way To Share Your Work
I enjoy running free webinars. After years of experimenting (and fumbling through different formats!) I’ve landed on one I’ve come to love: a way of gathering a group of people live, many of whom I’ve never met, and spending 90 minutes exploring something we care about, together. It’s become one of the more joyful practices in my work.
It didn’t start this way. Like many soulpreneurs, I began with the default approach: teach something for free, leave the recording available forever, and hope a …
Authentic Market Discovery -- Meet Your People Where They Are
Have you ever poured yourself into creating something — a program, a course, an offer you genuinely believe could help people — only to hear… crickets? 🥲
I definitely can relate to that (very quietly) painful experience…
For years, I believed that if I thought my work was truly valuable, that “my people” would somehow find their way to it. “Build it and they will come,” right?
I’d share from my heart, trust the universe, and wait… and wait… and wait…
Eventually, here’s what I came to…
Why Soulpreneurs Struggle to Make a Living (...and What Actually Works)
You’re talented. You’re passionate. You care deeply about the people you serve. Yet, if somehow the income isn’t flowing, this blog post is for you. You’re not alone. Many soulpreneurs are facing this struggle.
The challenges aren’t merely personal… they’re systemic, cultural, and economic. To navigate them wisely, we must understand and accept these forces. Then we can explore what actually works...
Part 1: Why It’s So Hard
As a soulpreneur, the work you wish to charge for, was fr…
The Client Awareness Journey - 5 Phases Towards Working With You
As coaches and consultants, we’re not just in the business of personal and professional transformation; we’re also guiding potential clients through what I call the “Awareness Journey.”
The model originated from Eugene Schwartz’s 1966 “Breakthrough Advertising” book, where he introduces the five stages of customer awareness. I’ve adapted it for the transformational process of coaching and consulting.
When you understand these 5 Awareness phases, you can tailor your message, connect with potent…
Reaching Affluent Consumers (ACs) on Social Media in 2025
This report was generated by Google Gemini Deep Research with prompting and adjustments by George Kao.
Introduction
The number of affluent consumers (ACs) is steadily increasing across the globe, making them a highly desirable target audience for a variety of businesses. Social media has become a critical tool for reaching this demographic, but with a wide array of platforms available, it can be challenging to determine the most effective channels for connecting with ACs in 2025. This report…