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Over the years, so many of us who build heart-led businesses have experienced this: you close the tab on another “how I scaled to six figures in six months!” post, feeling like it alienates part of you.

Not because it’s wrong, exactly… but something deeply resonant was missing.

You know the values those posts run on. Resilience. Vision. Abundance. Leverage. Growth. Optimism. The time is now.

None of that is bad advice. But if you’ve ever finished one of those posts feeling more contracted ins…

Many of us have tried the marketing tactics the “experts” swear by: funnels, ads, maybe even five or fifteen thousand (!) dollars handed to someone who promised you clients on autopilot…. 🧐

And yet here we are: lighter in the bank account… heavier in spirit… wondering whether it’s really possible to build a solopreneur business at all… without betraying who we are.

I’m with you. I’ve spent tens of thousands. Done the funnels. Ran the “high converting” ads. Most of it wasn’t profitable. All to …

Over the years, a lot of soulpreneurs have recounted to me a conversation they have with loved ones. It happens at the dinner table, or in the car, or in a text thread they keep rereading. A caring family member or close friend says some version of:

Maybe it’s time to be realistic about your “business”…

I know that conversation too well. To this day — 17 years after I’ve been making a full-time income in my business — my parents still aren’t clear what I do (it’s outside their understanding of…

I love the word soulpreneur.

It’s an idea, a posture, that I’ve been aiming to live for almost two decades, and something I see more thoughtful humans reaching for, often without a word for it yet.

So let me share what it means to me, in case it helps you recognize yourself. :)

The feeling that there has to be more

It’s 3pm on a Tuesday, you’re at your screen, and somewhere underneath the pile of to-do’s, there’s a question: is this really it?

Or it’s late at night, and you’re thinking abou…

This post is for solopreneurs who need paying clients — especially if you’ve invested time and money in your business but still struggle with enrollment. Your goal is to have this wonderful work you do to be more than a hobby or volunteer project.

A soulpreneur business lives at the intersection of what lights you up, and what people value enough to pay for. This post focuses on the second half — what people want to buy — because it’s the half most solopreneurs skip.

A Common Pattern:

I’ve be…