Blog
The Authentic Business Quadrants: Pathways to Meaningful Income
You’re passionate about providing what you believe to be a much needed service. You put it out there… yet you’re surprised that not enough people buy.
With such a great idea, why isn’t your business working… yet?
With such a great idea, why isn’t your business working… yet?
Over the years I’ve met many inspired, visionary, heart-based people who are missing a core understanding about marketing. A hard truth that’s important to reflect on:
It’s difficult to sell something unless people already want it.
In other words, to make money, you’ll need to sell wh…
It’s difficult to sell something unless people already want it.
In other words, to make money, you’ll need to sell wh…
True Dedication to Service Brings Longevity of Business
It’s sad to see many of the peers I started with in business a decade ago are no longer updating their public presences (social media and website).
Back then, we all talked a big game about being mission-driven, out to change the world or at least, our industry. Most of them are no longer around. Most of them are still alive, but not in terms of the relationship to their audience...
Some of them probably made enough money for an early modest retirement.
Others might have gone bac…
Others might have gone bac…
Authentic Creativity & Making Money
“I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby-time into my life.
Although everything I create is because I love it, I tend to always have that background question: ‘Will it make me money?’
I want to get to a place where I feel I can try things and fail and be totally fine with it…”
–a reader sent this to me.
Indeed, it’s a life that many of us heart-base…
Why we dislike marketing, and how to renew our relationship to it (Marketing Metaphors)
In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), let’s look at the foundational metaphors we use in marketing.
Notice the language of the typical marketing metaphors:
Marketing as War
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
Quick and Easy Money?
It’s sad when I see people seeking quick and easy money.
Often, they seek it because they are actually exhausted with work, and life. “If I could only solve this problem of money, then I can really have the freedom to live life on my terms.”
That mindset provides little defense against unscrupulous people who are selling some system that will supposedly earn quick and easy money.
Unless you’re already a business genius with enough of a warm audience, the truth is that quick and easy …