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“Do what you love” …vs… “Offer what they want” – Passion vs. Compassion in an Authentic Business
This is a common idea among solopreneurs:
“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”
Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.
Or instead of finding and reaching…
Should you create “irresistible” offers?
Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:
- You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…
- You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…
- You’ll learn how to create your unique, aligned, and irresistible marketing statement!
There’s no need to go looking for who wrote t…
Authentic Marketing Principles for Getting More Clients
How they go from "I don't know who you are" ... to… "I’d love to be your client!"
To get more clients, you essentially need more of the right people to discover you, then having enough trust to buy what you sell.
For us solopreneurs, we don’t need complex funnels. Instead, we need to apply some principles…
Being Discovered
Three key ways I often teach about how to be discovered by prospective clients:
Three key ways I often teach about how to be discovered by prospective clients:
- Authentic content – instead of seeing content creation as a chore, look at it…
The Authentic Business Quadrants: Pathways to Meaningful Income
You’re passionate about providing what you believe to be a much needed service. You put it out there… yet you’re surprised that not enough people buy.
With such a great idea, why isn’t your business working… yet?
With such a great idea, why isn’t your business working… yet?
Over the years I’ve met many inspired, visionary, heart-based people who are missing a core understanding about marketing. A hard truth that’s important to reflect on:
It’s difficult to sell something unless people already want it.
In other words, to make money, you’ll need to sell wh…
It’s difficult to sell something unless people already want it.
In other words, to make money, you’ll need to sell wh…
True Dedication to Service Brings Longevity of Business
It’s sad to see many of the peers I started with in business a decade ago are no longer updating their public presences (social media and website).
Back then, we all talked a big game about being mission-driven, out to change the world or at least, our industry. Most of them are no longer around. Most of them are still alive, but not in terms of the relationship to their audience...
Some of them probably made enough money for an early modest retirement.
Others might have gone bac…
Others might have gone bac…