There’s an unspoken assumption in marketing:

More followers/fans lead to more clients, more fulfillment, more freedom.

This is like saying more money equals more happiness.

These are seductive ideas. They contain a grain of truth, but they also come with an unexpected price.

In this post I’ll share my “more followers” experience. It’s not all that it’s chalked up to be…

In my first few years in business, I grew my email list to more than 10,000 subscribers.

It led to having some clients, b…

Observe the business experts you follow: notice the core message of their emails, social media, and websites…   

Are they trying to tempt you with big incomes and large followings? "Make 7 figures!” "Get one hundred thousand followers!”

By selling wealth and fame, they are leading some people towards anxiety and depression.

A business built on extrinsic (or external) motivations will eventually foster unhappiness.

On the other hand, an authentic business – based on intrinsic motivations – te…

After coaching many people on how to grow their business, I find this recurring issue:

Many people are not spending enough time on the right actions..…

Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle.

​What’s possible with this plan:

• Year 2: Part-time income with providing your authentic service.
  
  
• Year 4: Full-time income by providing both 1-1 and group offerings.
  
  
• Year 10: Full-time income, somewhat passively, allowing for semi-retirement, and being one of the best in your field.

Although this is called a 10-Year Plan, you might be able to speed things up. It de…

Imagine three levers that can help grow your authentic business: Alignment, Reach, and Trust.

Increasing any one of them can help, but the best results come from increasing all three evenly.

Alignment

This means that you have offers and content that are aligned with what your audience wants. How do you know? The more aligned, the more your audience is engaged with your offers and content.

Where solopreneurs often get disappointing results is when they launch offers based on their own …