Blog

Over the years I've received a lot of questions about what kind of money is necessary to spend in order to grow a small business.

Examples:
​

• Should you spend $1,000 - $5,000 to create or upgrade your website?
• Should you spend money on a $2,000 training program / school that is promising you a comprehensive system to build your business? 
• Should you spend $200 a month on SEO (search engine optimization)?
• (When) Should you hire a VA?
• How much to…

​I encounter a lot of solopreneurs, individuals who wish to build a business doing what they love.  Consistently, there's a lack of understanding about how to grow a viable business, one that can financially support the business owner.

Here is a common idea:

"If I have a passion for something, then there must be enough other people who have the same passion, that I can build a business with this."

This is true... but building a business on passion alone?  It takes a lot longer than one…

Dear Heart-Based Entrepreneur,

These equations symbolize my aim (and continual challenge) in business... do you resonate?  If so, I encourage you to comment below.  Let's support one another in bringing more Wisdom to Entrepreneurship...