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(Originally written in January 2018; updated July 2019.)
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An authentic business is financially viable and deeply meaningful to you. You make enough money. Yet, the activity itself feels worthwhile, regardless of the money.

I’ve been blessed with the opportunity to help many people in their authentic businesses, and also operating my own successfully for over a decade.

There seems to be 4 important layers of activity for every successful authentic business.

Written in Nov 2015, updated for 2019. (Thanks to Lauchlan MacKinnon for the reminder to bring this idea back.)

There is an interesting dichotomy on the journey of entrepreneurship: the Artist versus the Engineer. I have some measure of both within me. You do as well.

The Artist is concerned with staying true to her inner experience. Singing the song she feels like singing, even if nobody listens. Expressing her truth, no matter if others agree. The Artist brings the emotion, the humanity, the…

I know I’ll get some flack for this post, but I believe it’s important to say this:

In many fields (maybe yours) certifications are an unnecessary cost.

The exceptions are psychotherapy, allopathic medicine, law, and a few other fields where one is legally required to be licensed.

In most other fields of transformation, coaching, and healing, a license is not required. There are alternative ways to spend your precious time, energy and money to reach success. 

Let’s explore one path that I’d …

When you try to learn marketing, you’ll come across a lot of “tips and tricks” to get more visibility on social media, more traffic to your website, more ways to “grab” the audience’s attention, more software to automate your outreach. 

Sometimes you find a few marketing tricks that feel authentic to you -- if so, keep using them and keep trying things that intrigue you.

Most of the time, though, learning marketing means always feeling slightly (or very much) behind... there’s a constant press…