Blog

The Three Stages of a Soulpreneur Business: From Hobby to Legacy

It’s been 16 years of running my own business. I started in 2009, and gratefully reached a six figure annual income by 2011. It’s not like this for most soulpreneur businesses. I’ve been thinking about the reality of how most of them actually develop. Not the fairy tale version where you launch and immediately start making money, but the more realistic journey that unfolds in stages.

Many soulpreneurs are suffering with unrealistic expectations, because they don’t realize which stage they’r…

Click to continue reading...

How to Be a Truly Productive Soulpreneur

Your days filled with activity. But is it the right activity for your business?

Consider common tasks: Endlessly researching the next blog post… trying to perfect your website… searching for the “perfect” software?

These actions feel productive. Yet, they frequently don’t build your business in meaningful ways…

You have limited time. Another month might pass without real growth towards a sustainable income, if you aren’t careful with how you invest your time each day.

This is why, alon…

Click to continue reading...

All of my content is uncopyrighted :)

I used to be in fear that people would steal my content 😥

I would make sure my content had a clear “copyright” notice.

And when I was surfing social media, I would be vigilant about whether people in my industry were using “my” ideas…

It was tiring. And eventually, I realized that it was a futile effort.

Most people are honest and shouldn’t be made to feel like suspects…

…and the few who might steal “my” ideas (I now don’t believe any idea is fully “mine”) are going to find clev…

Click to continue reading...

A Soulful Practice: Moving From Results-Driven towards Authentic Marketing


Results-Driven vs. Authentic Marketing

Since you're drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You'd love your business to be an expression of your calling... an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby. Yet, when we learn from marketi…

Click to continue reading...