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Why would anyone pay attention to your content? 🙇
A reader asked me:
“How can my free content compete with the big authors in my field? Why would anyone want to watch my videos, or read my articles?”
If you’re creating content, then this is a good question for you to reflect on as well.
Bring to mind just one famous thought leader in your industry.
Why might anybody pay attention to your content, when there’s not even enough time to consume all the excellent free content from proven experts in your field, like the one you are …
A Surprising Antidote to Content Perfectionism
Here’s a hard truth about your content, but a truth that can liberate you from perfectionism:
No one is going to remember any of your content… except the few pieces that are exceptional.
Everyone’s busy and distracted. There’s always another shining piece of content from another creator that will distract your reader right after yours. We don’t think about yours at all, unless it’s awesome, or really offensive (which I trust it won’t be!)
Should you give up if you haven’t created anyth…
I am not a reliable judge of my own creations…
The more years I’ve spent creating, the more I notice this counter-intuitive truth:
I am not a reliable judge of my own creative work.
Sometimes, I make something that I think is awesome…
…yet barely anyone likes it.
Other times, I simply say something that’s so obvious to me…
…yet people are amazed at its value.
Therefore, I’ve learned to simply publish more.
This increases the chance that I will stumble on an occasional gem.
The key is to let go of attachment to outcome.
Just ke…
How to be authentic on social media, and sustain your presence there?
“I’m not sure I can sustain a presence on social media, even if it’s good for business… it feels exhausting to have to keep up an image of who I am. Or maybe I will run out of things to say… ” …a reader wrote to me.
I’m with you. If I had to pretend to be someone I’m not, it would exhaust me too.
Neither is it sustainable if I think about all the future posts I have to make…
This reminds me of the classic contrast between fixed vs growth mindsets. A fixed mindset prioritizes maintaining…
Simple Email Newsletter Strategy (That Supports Consistent Publishing!)
Email newsletters: feature exclusive content, or simply link to existing posts?
The latter.
You can stop reading now ;-)
For example, see my recent issues: George Kao Newsletter Examples.
Most newsletter writers are working too hard.
It’s not surprising, then, that it’s hard for them to stay consistent in sending newsletters.
I always advocate for working lightly.
As you can see with mine (George Kao Newsletter) — it’s light and easy to create. It takes me less t…