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Have you heard that in your pricing, you should “stand up for your value” ?

Let’s reflect on this:

How much is your value?

How much are you worth?

$25/hour? $250/hour? $500/hour? $10,000/hour?

Words matter. They shape how we see ourselves and others. Connecting our fees to our “worth” is a deeply unhealthy comparison.

Are you worth less than someone who charges more?

Truth: You are worth infinity.

You are a precious human being whose odds of being born are 1 in 400 trillion!

I always wo…

“Is it possible to make lots of money… authentically?” –a client asked.

My short answer is: Yes, if we pay attention, along the way, to our motivations.

First, the numbers can be simple: Create a well-loved online course priced at $250. If you average 167 sales per month, you’re making $500,000 per year.

In this post, I’ll explore how to make money authentically. I’ll offer a series of dichotomies to help us think this through:

Profit vs. Value

Push vs. Pull

Future vs. Now

Profit v…

Observe the business experts you follow: notice the core message of their emails, social media, and websites…   

Are they trying to tempt you with big incomes and large followings? "Make 7 figures!” "Get one hundred thousand followers!”

By selling wealth and fame, they are leading some people towards anxiety and depression.

A business built on extrinsic (or external) motivations will eventually foster unhappiness.

On the other hand, an authentic business – based on intrinsic motivations – te…

Years ago, I launched a program I was very passionate about. 

I imagined 20, or 30, maybe even 50 people enrolling and participating. Exciting!

Actual number of sign-ups? One person. 

I had to cancel it, and refund the person. It was a painful experience, because my expectations didn’t match the results. 

A difficult but essential life lesson: to let go of attachment to our plans when reality presents differently.

Looking back, I’m actually glad that the program didn’t run. The framework an…

Take a look at your social media – which “successful” creators do you follow?

Whomever we give our attention to will gradually shift our perspective of what we consider a successful person. The more we consume someone’s content, the more we take on their values and priorities.

For example, the creators who are often on vacation (it seems) or living glamorous lifestyles – the more we watch, the more it shifts our subconscious view of “success”.

Many influencers don’t reveal that they purpose…