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Over the years I’ve noticed many solopreneurs experiment with sliding scale pricing or pay-what-you-can (PWYC).

I respect their compassionate intentions!

However, I don’t feel it’s a good method for most soulpreneurs.

While seemingly generous, these pricing schemes can create more problems than they solve.

While there might be exceptions, I believe most of us would build more sustainable businesses and serve our clients better with simpler, more transparent pricing structures.

The Burden…

Years ago, I advocated that all content should be given away for free…

We’re all blessed by the billions of free blogs and Youtube videos out there, so it’s better for humanity if more people made the best of their content free, right?

I’ve evolved my stance since then.

I’ve come to see that it’s better for everyone if small creators also charge for some of their content…

The consumer’s relationship to free

There is a clear difference in the reader/viewer’s willingness to engage while…

Have you heard that in your pricing, you should “stand up for your value” ?

Let’s reflect on this:

How much is your value?

How much are you worth?

$25/hour? $250/hour? $500/hour? $10,000/hour?

Words matter. They shape how we see ourselves and others. Connecting our fees to our “worth” is a deeply unhealthy comparison.

Are you worth less than someone who charges more?

Truth: You are worth infinity.

You are a precious human being whose odds of being born are 1 in 400 trillion!

I always wo…

“Is it possible to make lots of money… authentically?” –a client asked.

My short answer is: Yes, if we pay attention, along the way, to our motivations.

First, the numbers can be simple: Create a well-loved online course priced at $250. If you average 167 sales per month, you’re making $500,000 per year.

In this post, I’ll explore how to make money authentically. I’ll offer a series of dichotomies to help us think this through:

Profit vs. Value

Push vs. Pull

Future vs. Now

Profit v…

Observe the business experts you follow: notice the core message of their emails, social media, and websites…   

Are they trying to tempt you with big incomes and large followings? "Make 7 figures!” "Get one hundred thousand followers!”

By selling wealth and fame, they are leading some people towards anxiety and depression.

A business built on extrinsic (or external) motivations will eventually foster unhappiness.

On the other hand, an authentic business – based on intrinsic motivations – te…