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Which of Your Ideas Should Be Free vs. Paid Content?
How to decide what content you should offer for free — versus what to charge for?
Over time my thinking on this has evolved. I initially championed that all content should be free… for its potential to accelerate societal progress, while also building oneself an audience.
While I still believe in the power of free content (and offer it as much as I can!) I now seek to emphasize the vital role of paid content too…
Teachers and Authors Deserve a Livelihood
If you thrive in teaching a…
Clarify your unique strengths for your authentic business
You have a rare combination of strengths that will help you in business. What are they? Look at the list of possibilities below — find a unique combination that offers you an advantage.
Also be honest about your weaknesses. List them out, and minimize your need to use those traits. It will save you time and angst! And it’ll free up the energy to focus on your strengths.
The point is not to have “more” strengths… but rather, to know what is your specific combination and then to lean into …
Timing Matters Far Less Than Product-Market Fit…
Have you ever announced an event or program, and some people respond:
“Looks good, but the timing is not right for me…”
Here’s my take:
Don’t believe it.
This is coming from 15 years of experience, having launched over 100 different events, courses, and programs, and coaching hundreds of solopreneurs who have launched hundreds more things.
It will always be true that for some individuals in your audience, the “timing” isn’t right. (But then again, I find that some people use “timing” …
Why I Stopped Giving It All Away -- The Best Things In Life Aren’t Free
Years ago, I advocated that all content should be given away for free…
We’re all blessed by the billions of free blogs and Youtube videos out there, so it’s better for humanity if more people made the best of their content free, right?
I’ve evolved my stance since then.
I’ve come to see that it’s better for everyone if small creators also charge for some of their content…
The consumer’s relationship to free
There is a clear difference in the reader/viewer’s willingness to engage while…
Don't niche yourself. DO niche your offers.
A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche.
Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity.
I get it. I’m the same way. To say that I’m an “authentic business coach” is still very broad, and I teach classes in everything from authentic Ai to facebook ads to book publishing.
Notice that my offers are niched, but not my ove…