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​Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods.

Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you.

I surveyed the students of my marketing course, Authentic Client Attraction/Enrollment, about the marketing methods that turn them off. This blog post will list the commonly mentioned ones, and I’ll share a better alternative for each…

​A colleague asked why I qualify “marketing” with “authentic”…

What do I mean by authentic marketing?

Simply put, it’s about honesty.

Authentic marketing is about not pretending:

To be truthful about where we are in our journey (instead of suggesting we are farther along, or to try to impress), or that we are a bigger company, or more polished than we usually are in everyday interactions with our clients.

​Let’s apply this at 2 levels:

• In selling a product or service, authenti…

Here’s an attempt to simply explain my whole marketing strategy….  

There are 3 stages for every authentic business:

1. Audience
2. Offers
3. Expansion

At each stage:

The Goal: Quantity of Quality
The Method: Rhythm of Testing
The Values: Authenticity of Caring

Let’s get into the details.... 

Write down your questions as you read through this article. Then, add them as separate comments on this Facebook post.

Stage 1: Audience

Before you can make sustainable money with your authentic b…

Organic food is better for your health and the well-being of the environment, but usually costs more money. 

Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.

This distinction was triggered by a message I received: