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The journey of content creation can be an emotional rollercoaster… especially if you’re desperately trying to turn your free readers/viewers into paying clients.

A recent message from a reader dramatically illustrates this:

“Just unsubscribed from a group which I had been a member for only 3 months. She was sharing free content, along with a few live videos. Eventually, she posted that people are taking advantage, not hiring her as a coach after consuming her content. Literally she said …

This was was originally written in 2019, now updated in 2024.

As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.

To try to stand out… to be more charming… to be more persuasive.

In the early years of my business I thought I had to do that too, but it became exhausting.

In recent years, I’ve actually been trying to blend in… because I’ve noticed that my ideal audience will spot me, even in a sea of content.

Here’s why:

Being flashy tends to…

Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give into anxiety and fear of rejection.

Instead I encourage us to take conscious action to notice and practice what I call our “energy signature”. It's the heart of authentic marketing.

How I understand “energy signature”

Your “energy signature” is everything about you that resonates with your ideal viewer, reader, customer, client, or simply your i…

In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…

Here are the links mentioned:

• Why I decided to uncopyright my content
  
  
• Why I changed my mind about free vs paid content
  
  
• What if you lose people when you post authentic content? Do it anyway…
  
  
• How to sustain your social media presence… authentically?
  
  
• Self-employed people: You do not need a sales funnel to succeed…
  
  
• Stop organizing so much. Publish your knowledge as soon…